In the summer months, we celebrate American independence and ingenuity. Another way business owners can show patriotism is to consider whether it makes sense to bring their offshore business back to the United States. In many cases, “reshoring” can be a wise financial and strategic choice.
It’s also a hot topic among manufacturers, according to data reported in June by the Reshoring Initiative, a nonprofit organization committed to bringing back U.S. manufacturing jobs. It reports that the United States outpaced Canada and Mexico between 2010 and 2014 in reshoring jobs. This trend shows no sign of slowing as the reasons for doing business domestically continue to grow — and the financial incentives to seek greener pastures offshore continue to diminish.
Many Join the Reshoring Bandwagon
From 2010 to 2014, the Reshoring Initiative reports that U.S. businesses brought 38,300 jobs back to the United States, compared to 1,230 reshored jobs in Canada and Mexico combined. Reasons for reshoring include:
- Rising overseas wage rates in Mexico, China and other foreign countries,
- Widespread availability of skilled labor and higher productivity in the United States,
- Lower domestic energy prices and freight costs,
- Reduced risk of intellectual property theft in the United States,
- Closer IRS scrutiny of foreign sources of income, and
- Perceived quality and delivery issues with goods and supplies manufactured offshore.
In addition, businesses and consumers increasingly prefer products with the Made-in-America label. Bringing jobs back to the United States helps support local communities and creates goodwill with customers.
A Closer Look at Reshoring Trends
According to the Reshoring Initiative, transportation and electrical equipment manufacturers accounted for most of the reshored U.S. jobs from 2010 to 2014. Companies in these types of advanced technology industries are often especially drawn by the pool of skilled labor and speedier response times that are available in the United States.
High-profile examples of companies that reshored jobs in 2014 include Walmart, which reportedly reshored 4,444 jobs, and Ford Motor Company, which brought back 3,250 jobs from Mexico and Japan. Caterpillar and General Electric also each brought back 1,900 manufacturing jobs in 2014. Once Fortune 100 companies start reshoring and demonstrate how it builds shareholder value, smaller businesses often follow their lead.
Several Southern states led the reshoring boom from 2010 to 2014, including:
- South Carolina (7,530 jobs),
- Texas (3,792 jobs),
- Kentucky (3,412 jobs),
- Georgia (3,145 jobs), and
- Tennessee (3,137 jobs).
Reasons reshoring is particularly strong in the South include comparatively low state tax rates and employer-friendly right-to-work laws, which reduce the bargaining power of unions.
Companies that reshore need to tread lightly when claiming a product is Made in America. Your company can’t legally make that claim unless it complies with strict Federal Trade Commission (FTC) standards. Basically, if a company wants to claim a product is American made, final assembly must take place here and the majority of total manufacturing costs must be spent on American parts and processing.
The waters may be muddied when a product’s various components are manufactured in multiple locations. The FTC allows qualified claims when a product is made in several countries. For example, a company can spell out clearly just how much of its product is made in the U.S. — or the percentage of the content that is American made. And manufacturers can use qualified phrases such as an appliance that is “assembled in the USA from imported parts,” or a pillow that is “made in China, filled in the USA.”
A Made-in-America claim can also be implied. For example, images of an American flag or an outline of a U.S. map may convey domestic origin. The same may be true of a company ad in which a manager describes the “true American quality” of products that come from its factories.
Is Reshoring Right for Your Business?
For some businesses, using offshore manufacturing sites and suppliers continues to make sense financially or strategically, especially for manufacturers that rely on less-skilled workers or multinational companies that serve customers overseas. The decision to operate offshore or to reshore is complex and involves numerous quantitative and qualitative factors. Relying on gut instinct or simply “following the industry leader” can be risky business.
Contact your legal, financial and tax advisers to help determine whether reshoring makes sense for your specific business. If so, your team of advisers can also explore state economic development incentives to find the most advantageous place for you to resume business in the United States.
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